Laajverd is an initiative of young people focusing on promoting a culture of peace in Pakistan, through the use of art and culture. Since its beginning in 2007, this student-led initiative has achieved a great deal with regard to its key areas of culture and conflict/peace. The organisation has initiated media programmes for raising awareness on a range of social issues in Pakistan.
Laajverd aims to stir, sustain and channel exchange and awareness across social, geographic and creative boundaries. Our projects reflect this; in their experiments with communication and designed interactions; in their geographical, participatory and audience diversity; and in their staunch refusal to buckle to convention.